September 19th 2017

September 19th 2017

11:30 AM

01:00 PM EST

Fail Fast, Succeed Sooner: Agile Marketing for Greater Results (Lunch 'n Learn)

175 Longwood Road South, Hamilton, ON, Canada

Ticket Name
iF client/student

Purchase this ticket if you are a client of Innovation Factory or if you are currently a student.


Purchase this ticket if you are a member of the general public or not currently an iF client/student.

The fast eat the slow. That’s why it’s important to have an agile marketing program in place. However, agile marketing doesn't mean lightening speed with no plan – it’s a methodical practice designed to fail fast, learn from those failures and succeed sooner.

At Innovation Factory's September Lunch ‘n Learn you will learn how lean startup practices enables business leaders to make better decisions, faster. Jan Kelley will discuss strategies for how to work in sprints; how to use A/B testing to shape messaging and boost results; and how to use data to make informed optimizations to reach your marketing goals. We will also explore some free services that startups can begin using today that will help make educated decisions for your business.

This session will be led by Jan Kelley President, Chantel Broten and Digital Strategist, Ashley Coles. 



11:30 am - 12:00 pm
Lunch & Networking

12:00 pm - 1:00 pm
Keynote speaker

1:00 pm - 2:00 pm
Dessert & Networking 


About Chantel 

Chantel embodies everything that is Jan Kelley. She is a gifted brand strategist who knows how to find key business-altering insights that drive powerful communications. With over 20 years of experience, she's relentless in her commitment to making all Jan Kelley clients successful.


About Ashley 

Ashley is a Digital Specialist with a focus in Search Marketing at Jan Kelley. She works with clients to ensure they get the most out of their digital properties and online content. She is also well-versed in tracking customers through to conversion - digging deep to determine exactly where and when conversions happen in the online environment. 



Innovation Factory


McMaster Innovation Park

175 Longwood Road South, Hamilton, ON, Canada

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