October 21st 2017 10:30 AM - October 21st 2017 01:00 PM

Music Entrepreneurs: Build Your Own Brand

160 King Street East, Hamilton, ON, Canada

Music Entrepreneurs: Build Your Own Brand


Celebrate National Small Business Week by exploring your business side and networking with other creative entrepreneurs at the ME: BYOB on October 21, 2017 from 10:30am–1pm at the Lincoln Alexander Center! 

This event is dedicated to helping young and emerging artists from Hamilton to build their brands and enhance their marketing skills. Whether you are a musician looking to build your fan base; an artist interested in advancing your music industry knowledge; or an individual looking to increase your social media influence — this event is for you! We’ve gathered some of Canada's top music marketing experts to help educate creatives through a panel discussion. 

Register now (for free) to attend this morning session moderated by Canada’s Music Incubator (CMI). CMI shares offices with Coalition Music and runs various programs that help artists grow and evolve through hands-on workshops/bootcamps, mentoring and collaboration. (www.canadasmusicincubator.com).

Meet the Panelists:

Eric Alper

Eric has been named to Billboard Magazine, Paste Magazine and The National Post's best on social media. He’s got over a million followers on Twitter and

over 20,000 fans on Facebook while ThatEricAlper now receives over 125,000 hits a week. Past and current PR clients include Bob Geldof, Judy Collins,

Randy Bachman, The Cult, Merle Haggard, John Prine, Ringo Starr, Slash, The Wiggles, Bush, Steve Earle, Snoop Dogg, The Smashing Pumpkins, Ray

Charles, Little Steven, Sinead O'Connor, Sesame Street among hundreds of others over his 20 years in the music industry. More info via 



Currently working for one of the biggest radio stations in Canada, Sabrina (@SabrinaOnAir) is a great example of someone from Hamilton who is living

their dream job. As a radio host and DJ for Toronto's Virgin Radio, Sabrina is best known for her charisma and infectious personality airing weekends on

99.9 FM. On your airwaves and in the Music Department, Sabrina holds a deep appreciation for the creative minds that bring us music and the arts.


Dre Pao: 
Dre Pao is a Hamilton-born songwriter and recording artist. Dre's career was launched in 2012 by Spanish recording artist Xuso Jones (Universal Music). You may recognize Dre for his work with Greater Hamilton Musician Magazine, where he interviewed artists/influencers such as Max Kerman (Arkells), Jeremy Widerman (Monster Truck), Hedley, Billy Talent, Gary Vaynerchuk, The Strumbellas, and more. As a recording artist, Dre's 2017 debut single "WithoutChya" went Facebook viral, accumulating over 1.5 million views, while also harnessing radio play coast-to-coast around Canada, including here in Ontario on Z103.5 Toronto and 91.5 The Beat Kitchener.

Vel Omazic
Executive Director, Canada’s Music Incubator

Vel Omazic has been Canada’s Music Incubator’s executive
director since co-founding the not-for-profit organization in 2011. CMI’s mandate is to provide customized and ongoing creative
mentorship to artists and managers across all genres of music. He is also the executive director of the TEMPO Educates Foundation, a registered charity he also helped to found in 2011 dedicated to music business education, creative entrepreneurship and financial literacy at the high school level, including aboriginal communities. Vel has worked in the Canadian music industry for over two decades having served as vice-president, national promotion and media relations for Sony Music Canada for 10 of those years. He got his start in the music industry in the national promotion/publicity department at PolyGram Records. Prior to joining CMI, Vel was VP marketing & communications at Green Living Enterprises, an environmental marketing, consulting, publishing and events agency.

About the Event
 and Organizers:

This event is being organized by the City of Hamilton in collaboration with Hamilton’s Music Industry Working Committee’s Musician Sub-Committee whose joint goal is to support music creation and talent. This event is in response/follow up to the April 1: Musician Open House session held at the Library where we asked local musicians what challenges they faced as musicians. 

Special thanks to the Lincoln Alexander Center and Bruha for supporting this event. 

For more information and resources for local musicians, please check out: www.cityofmusic.ca and www.hamilton.ca/music and follow @HamOntMusic on Facebook and Twitter and @HamOnt_Music on Instagram. 



Hamilton: City of Music

Celebrating all things music in #HamOnt. Engaging audiences & highlighting our music scene - its artists/musicians, venues/ places, festivals/events, & music-businesses. #HamOntMusic