For many fast-growing companies, marketing involves tactical execution without a well-articulated roadmap for success. As a result, most marketing doesn't perform or fails to meet expectations. In this workshop, Mark Evans will provide insight and tools to develop strategic plans that ensure you're doing the right things at the right time and focused on the right target audiences. It will cover everything from identifying goals and developing buyer personas to establishing priorities and budgeting.
About the speaker:
Mark Evans is the principal with ME Consulting, which makes marketing work for fast-growing companies...and companies that want to grow faster. His services include messaging and brand positioning, strategic planning, content development and coaching. Mark publishes one of Canada's leading newsletters for entrepreneurs and writes a blog about marketing. The second edition of his book, Storytelling for Startups, will be released soon.