April 12th 2018 06:00 PM - April 12th 2018 08:00 PM

Canada’s first kidney transplant livestream reaches 36 million

25.00 - 40.00
175 Longwood Road South, Hamilton, ON, Canada

Canada’s first kidney transplant livestream reaches 36 million

EVENT DESCRIPTION

Using storytelling, social media, and balancing risk with reward, learn how St. Joseph’s Healthcare Hamilton accomplished the first Canadian Facebook livestreaming of a kidney transplant

Think back to the photos from the 1800s – crowds being brought into operating “theatres” to catch the “spectacle of surgery.” Medical professionals watched to learn; the curious came to witness miraculous medicine. On May 10, 2017, St. Joseph’s Healthcare Hamilton brought more than 36 million people (according to Media Relations Rating Points) into an operating room to watch one of its most skilled surgeons transplant a kidney from Naga Turaga into her husband using Facebook Live.

Join IABC Golden Horseshoe as we hear from Agnes Bongers, Director of Public Affairs, Alexandria Anderson, Public Affairs Specialist, and Dr Darin Treleaven, Medical Director of the Nephrology Program and Transplant Program, St. Joseph’s Healthcare Hamilton as they demonstrate how they used this most modern communication tool to support the goals of the organization.

They will take us through the sometimes challenging process of developing and ensuring a fulsome plan and organization agreement to create a successful livestreaming event, discuss lessons learned, share the how-to tools that can be incorporated into future events and we'll also look at the measurable success.


Light refreshments will be provided and parking is free for this event.
Click here for directions and parking information.

AGENDA

6:00 p.m.
  Registration and networking

6:30 - 7:30 p.m.
  Presentation

7:30 p.m.
  Q&A

8 - 8:30 p.m.
  Optional networking


This event is open to communication and business professionals, students, IABC and CPRS members, non-members and general healthcare professionals who may be interested in this discussion.

CONNECT WITH US

Join us online before and during this event by using the hashtags #StJoesLivestream #IABCGH and handles @IABCGH @StJoesHamilton.

EVENT SPONSORS

Thank you to our event sponsors McMaster Innovation Park and Master of Communications Management

SHARE THIS EVENT WITH FRIENDS!

Ticket Information

Please note that your tickets will be email to you and attached as a PDF upon successfully registering for this event. In the event that you have either not received your confirmation email, cannot find the confirmation email, or used an incorrect email address, please contact the organizer.

All ticket holders will receive an email notification reminder 24-48 hours prior to the event's start date (this does not imply particular sessions, just the event). Your tickets will also be attached to this email.

It's encouraged to save your tickets to your phone by downloading them or taking a screenshot, however you may also print your tickets before arriving to the event.



HOW ARE YOU GETTING THERE?

Location

SIMILAR Conference EVENTS